Sidebar gives frontier labs access to senior operators who create and evaluate training signal for real business work, from GTM and product to engineering, finance, operations, and customer experience.
They know not only what the answer should be. They know what good judgment looks like when the answer is unclear.
Sidebar Frontier is built for labs training agents to perform economically valuable business work — where generic annotators and academic credentials are not enough.
We focus on the operating functions we know deeply: GTM, product, engineering, finance, operations, and customer experience.
Our experts have owned the number, run the incident, made the pricing call, killed the roadmap item, or told a customer no at a real company, with real consequences.
Create expert demonstrations and decision traces
Design realistic, long-horizon business tasks
Evaluate agent outputs and trajectories
Develop rubrics, edge cases, and success criteria
Compare model decisions against professional standards
Red-team agents across business workflows
Models increasingly know the answer. They still struggle to recognize what a good decision looks like inside a real company.
As agents take on entire workflows, labs need realistic tasks, trajectories, rubrics, and evaluations created by people who have actually performed the function.
Senior leaders do not join anonymous task marketplaces or answer generic job posts. Sidebar spent years building their trust — and we have the recruiting infrastructure to find more when the network is not enough.
We recruit and screen the talent. Your lab directs the work.
We work with your team to translate the capability you are training or evaluating into realistic tasks, success criteria, and an expert-scoring rubric.
We match from Sidebar's network by function, industry, seniority, and lived experience. Where the network doesn't cover a domain, our recruiting team goes and gets it.
Every operator is evaluated against the experience and judgment your project requires. We preserve the interview, evidence, and score behind every recommendation.
You receive a ranked group of operators and choose who joins the project. Your team controls the research and project workflow. Sidebar handles recruiting, assessment, contracting, onboarding, and payments.
Our network includes Fortune 500 executives, founders, and senior functional leaders. They are not gig workers we advertised to. They are people who already trust Sidebar and take our call.
Every vendor in this market says its experts are vetted. We can show you the rubric, interview, evidence, and score behind every operator we recommend. Superinterviews was built for organizations that reject "good enough" as the bar.
When you need thirty RevOps leaders who've run a CRM migration, or heads of support at companies past 10,000 tickets a day, the network is a warm start, not a ceiling. Sourcing hard roles is the business we were already in.
Sidebar gives frontier labs access to their judgment.
